30th December 2015
JHPR’s Wednesday Wonder Woman – Nana Evans founder of Love Yaa Yaa
Every Wednesday JHPR spotlight a woman doing amazing things within her business field. As champions of startups and small business owners we will be selecting a wonder women to profile each week.
Today we would like to introduce Nana Evans, founder of the quality leather accessories brand Love Yaa Yaa.
35 year old Nana Evans lives in London with her husband and two children. Founder of Love Yaa Yaa, an accessories brand that produce quality, handcrafted leather accessories, the brand has been trading since August 2014 and has had major success through social media marketing and selling through global makers online store Etsy.
What inspired you to start your business?
My mother and sister had a made to measure clothing business in the 80 and 90s Called Fosu Fashions and I always wanted to join them. Sadly that business didn’t survive the recession in the late 90s so it was always my dream to start my own brand.
What has been your greatest business achievement?
To date my biggest achievement is selling products all around the world. I have sold several thousand products through social media campaigns and Etsy all in the space of less than a year.
What has been the biggest challenge you’ve faced along your business journey?
The biggest challenge is getting a balance with work and family life. I have a husband and two boys under 3 years old so I’m always on the go.
How is your business contributing to your community or society?
I employ creatives who are in a similar situation to me. They have a young family and need regular flexible work. It’s important to support mothers and I’m passionate about flexible working arrangements. It produces brilliant results especially for creatives.
Best piece of business advice you’ve ever been given?
Find a good accountant!
Give us one tip you’d share with other startups hoping to be successful selling through Etsy…
Important tips that are often overlooked are;
Think about shipping
Think very seriously about your shipping costs. Very often shipping can make or break whether a person buys something from your shop, particularly international buyers. It’s important to look at how much your main competitors are charging to ship to different countries and it’s worth considering adding part of the shipping price to your product, so that shoppers are attracted by your low shipping fees. Think about offering different forms of shipping, i.e. fast track, standard and free shipping to domestic customers.
Photography
It’s important to look at the quality of your photography. As a general rule try to keep shoots in daylight and on a white background to ensure your images are accepted onto most third party selling sties.
Where is your product or service available?
My full range is available at www.loveyaayaa.etsy.com
If you know a wonder woman that you would like to nominate be sure to send us an email to info@jhpr.co.uk along with her details and why you think she should be celebrated or contact us via our twitter page @JessicaHuiePR.
Don’t forget to hashtag #JHPRWWW !
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